how to start and run candle + diffuser business
learning
Interior Candles for Candle Makers: Should You Make Them, Why They Matter, and How to Price Them
This article is for beginner candle makers who want to understand why interior candles are needed, what formats to produce, how they should look, how to price them, and who actually buys them. 1. ...
Customer Retention in Home Fragrance: Why Clients Come Back
For a candle, reed diffuser or room spray brand, customer retention is simple to define and hard to achieve: it’s the share of people who buy from you again after their first purchase. In home frag...