When you decide to create your very first candle collection, it’s an exciting step into building your brand. In this article, we won’t talk about the budget or costs of such a project — that part will always depend on your choices and priorities. Instead, we’ll guide you through the most important aspects you need to focus on when building your collection.
Step 1: Define your goal
Before you start choosing fragrances, jars, or waxes, it’s crucial to ask yourself: Why am I creating this collection?
Your goal will shape all your next decisions. For example:
- To test the market→ keep it simple, with a small number of scents and standard jars.
- To launch a seasonal edition → focus on trendy fragrances and colors tied to holidays or the time of year.
- To establish your brand identity → build a signature style with unique packaging and a cohesive theme.
- To offer gifts → think about presentation, ready-made boxes, and versatile scents that appeal to a wide audience.
Once you define your goal, you’ll have a clear foundation for deciding on the fragrances, containers, waxes, and packaging that make the most sense for your collection. The real challenge is not just to make candles — it’s to create a collection that feels cohesive, memorable, and true to your vision.
Step 2: Choosing and combining fragrances
Fragrance is at the heart of every candle. When creating a collection you plan to sell, consider:
- Seasonality: Fresh citrus or floral notes work beautifully in spring/summer, while warm spices and woods are perfect for autumn/winter. Do not forget about holidays and special occasions - they require special scents: Christmas calls for gourmand and Christmas tree fragrancies, weddings and celebrations pair with blossoming flowers and champagne scents.
- Trends: Keep an eye on trending scents — for example, gourmand notes like vanilla and coconut, or earthy tones such as matcha and pepper. Trends change and you can use it in your collection - watch the perfumers share their plans for an upcoming season.
- Local preferences: Certain regions lean towards particular styles — lighter fragrances in warmer climates, cozy scents in colder areas.
- Balance: A collection usually works best when it includes a variety — something fresh, something warm, something bold. Make sure, your scents differ from each other to satisfy demand and tastes of a wider audience.
Explore our curated selection of fragrance oils to inspire your blend.
Step 3: Selecting containers
The look and feel of your containers will define the first impression of your collection. Think about:
- Trends: Matte finishes and earthy tones are currently very popular.
- Target audience: Minimalist designs appeal to younger buyers, while luxurious jars may be more suited for premium collections.
- Seasonality: Amber or dark jars for winter, lighter clear or white jars for summer.
- Practicality: Ensure containers are heat-safe and the right size for your chosen wick and wax.
Discover our range of jars and lids to match your collection’s identity.
Step 4: Choosing waxes
Your wax choice affects both performance and sustainability. Consider:
- Soy waxes (like Golden Wax 464 or NatureWax C-3) are customer favorites for container candles.
- Blended waxes such as EcoSoya CB-Advanced offer a smoother finish and great fragrance throw.
- Pillar waxes are ideal if you plan to expand your collection into wax melts, votives, or sculptural candles. From our range you can try: EcoSoya™ PillarBlend Wax, KeraSoy™ Pillar Wax 4120, EcoOlive™ Pillar Wax.
Step 5: Don’t forget the wicks
The wick is a crucial detail — it ensures your candles burn safely and evenly. Wick size depends on your container’s diameter, wax type, and fragrance load. Always test before finalizing your collection.
Browse our wick selection to find the right match.
Step 6: Packaging
Packaging is the finishing touch that turns candles into gifts. Options include:
- Ready-made solutions: Standard boxes and bags you can personalize with labels.
- Printing houses: Custom boxes with your branding.
- Paper choice: Matte, kraft, or luxury laminated finishes can all affect perception.
Your packaging should reflect the identity of your collection and be practical for shipping.
Step 7: Promoting your collection
Once your collection is created, the next step is sharing it with the world. A few ideas:
- Photography: Invest time in beautiful photos that capture your candles’ mood.
- Social media: Showcase the story behind your collection — why you chose these fragrances, colors, or jars.
- Markets & events: A great way to get direct feedback from customers.
- Seasonal launches: Tie your collection to a holiday or season to boost sale
Final thoughts
Creating your first diffuser and room spray collection is an exciting journey. From the initial idea to the final product on the shelf, every choice — fragrance, base, reeds, bottles, packaging — builds the story of your brand.
Start with a clear vision, keep your line simple and cohesive, and focus on quality. Your customers will notice the care you put into your work, and your collection will quickly become a signature part of your offering.
